Current Project

Storebycactus Storebycactus is an independent brand and cultural platform founded in 2018 by Wei-Yao (Cactus) Hsu. The project explores identity and memory by small runs, curated releases, and visual storytelling. It was started as a streetwear selection page and has evolved into a environment for product, picture, and community. Approach At the heart of what I do is human connection. I create relationships between niche brands. I keep in close contact with the customer durin

Plumeria is a brand from Wei-Yao (Cactus) Hsu that crystalises memory in objects and images. The name of the brand comes from the flower Frangipani and from the idea of homecoming. The visual language derives from Taiwanese memory and everyday textures, the palette is white, yellow and soft orange. Each release is small, intentional and craft-based. Approach Human connection is at the base of the work, closely collaborating with local makers and small workshop fabricators fro